A staggering 93 percent of internet experiences actually begin with a visit to a search engine. On top of that, nearly 60 percent of people have used the internet to research a service or product, according to Pew Internet. Because of that trend, many businesses will want to spend some of their time on local search optimization. By developing and properly executing a powerful local search optimization campaign, businesses will be able to increase visibility and, hopefully, attract new customers. This could be necessary for growth, and makes local search SEO a good idea for virtually every business.

Because the work required for a local search optimization program can be difficult, many businesses will want to partner with an affordable SEO company who specializes in providing premium small business seo services. A talented search marketing company will be able to work with a business in order to create compelling digital content that helps them stand out in the marketplace. And, they should have a working knowledge of details that might seem minor, like the fact that the name of a website should be in the top five most used anchor texts, that will have a significant impact. Those details might make all the difference in the success of a local search optimization campaign.

Although using local search optimization can be quite beneficial, it is hardly the only strategy that businesses will want to use to build the dynamic web presence they need. In order to take advantage of the fact that 70 percent of North American social media users are connected to one local business, if not more, developing social media pages is a must. That will couple well with local search optimization and is a good idea for businesses looking to expand.