PlayPallets Deliver Hope to Children in Refugee Camps

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More than 22.5 million people live in refugee camps around the world. About half are children in refugee camps. This world crisis is directly linked to the unrest around the globe that is displacing people by the hundred thousand each month.

Children in refugee camps are often denied the simple ability to play in these camps. There are no basketball facilities, soccer fields, or other areas that encourage play for children in refugee camps. There is a company that is trying to change access to play areas for children in refugee camps.

What is a Refugee?

A refugee is by definition a person that is forced to leave their home country under duress. Typically, a person has to leave their home country because of war, persecution because of their faith, or because of a natural disaster.

A refugee has left their home country and crossed over an international border to find safety. They are classified and protected under international law. Often a refugee will leave their home country with nothing more than the clothes on their backs.

Sadly, many children in refugee camps are separated from their parents. They arrive in the camps alone because their parents have sent them on without them in hopes they will find a better life. In many cases, the children will make it to safety while the parents die along the way.

Refugees are forced out of their homes, leaving behind all of their possessions, family members, their jobs, and more. They arrive at the camps with nothing. It sounds unimaginable that there are children in refugee camps that arrive without shoes, without coats in the dead of winter, that are literally starving, but it happens every day.

Here are some statistics about children in refugee camps around the world:

  • Children in refugee camps are five times more likely to have missed more than two years of school before reaching the camp. Many children arrive at the camps with no education at all at the age of eight. 76% of adolescent aged refugee children were not enrolled in a secondary school in their home country.
  • Children in refugee camps are 25 times more likely to contract serious diseases and illnesses.
  • This is a global crisis that is affecting every area of the world.

This is not an issue only overseas. There are refugee camps right in the United States. The increase in violence in Central America has driven refugees to the American borders. Africa, Greece, and Europe have all seen a tremendous increase in the number of refugees that cross their borders in search of help.

Many children in refugee camps arrive sick. They arrive with emotional wounds. They have been abused in their home country. Many have to carry physical scars from wars, while others carry deep mental scars.

While there are plenty of big issues to consider when it comes to children in refugee camps, like the lack of children’s dentistry and other care services, there is another problem that these kids face: there is no place to play. There is no equipment to play with. Camps are typically overcrowded, so there’s no room to be allocated for play space. Additionally, all the resources are going toward medical supplies, food, and other necessary resources. These poor kids have been through so much. Playing can be healing for them.

Why Is Play So Important?

Adults consider play as childish, but it is important for a child. We learn how to compete, treat people fairly, negotiate, and make decisions all through play. For children in refugee camps, play takes on an entirely new role. Play helps these kids escape. Doing something as simple as kicking a soccer ball into a goal gives a child a sense of achievement and lets them forget for a few minutes where they are and how they got there.

Play is instinctual. All mammals participate in play because it is an important learning tool and an important part of development. Yes, teeth cleaning kits and other supplies are very important to a child’s overall health, but so is playing.

As a matter of fact, play is important to everything a child does now and in the future. Developing that adventurous spirit comes from taking risks on the soccer field or taking that three-pointer shot that no one thinks you will make.

Some experts would say that play is as important as having enough water supplies. That is how important play is to a child’s development. Here are some things that play has taught us all:

  • Decision making skills. Playing soccer, basketball, baseball, or any other support requires that you develop decision-making skills on the field. Do you take the shot? Do you go left or right? These simple decisions can help to shape future decision-making skills for the more important things in life.
  • Conflict resolution. Play teaches us how to navigate a conflict with teammates or opposing teams. It helps us to learn how to express our position and negotiate.
  • Learn how to lose well. There are plenty of times in life that, no matter how hard you try, there is just someone who is better at doing something than you are. Play teaches us to keep trying and how to lose graciously.

When the world is focused on getting kids in camps the oral care they need and providing them with a food supply, it’s easy to forget all the valuable lessons they miss out on by not being able to play.

There is a company that is addressing getting construction delivery needs to be met while at the same time providing play opportunities for children in refugee camps. PlayPallets International has figured out a way to get much-needed supplies to refugee camps while also giving kids in these camps the opportunity to be kids and play.

Pallets Are The Solution

Every shipment that goes anywhere in the world, whether it is full or waterproof bandages, clothing, or foodstuff, is shipped using pallets. Pallets are a necessity to ensure the safe delivery of goods around the globe, including to refugee camps.

PlayPallets International took the very necessary pallet and transformed it into something more, something that delivers hope to children in refugee camps. It is well understood that while play is very important, it can be difficult to displace much-needed supplies and safety products for the sake of sports equipment for kids.

PlayPallets International came up with a unique idea that would not displace necessary equipment and supplies yet still deliver play equipment that could be easily installed for children in refugee camps. They designed a pallet that is used for shipping, that can also be constructed to create basketball goals.

It took two years of trial and error to come up with a standard-sized pallet that could easily be loaded with a forklift, and that could manage the weight that a standard pallet could. This patent-pending pallet uses every section of the pallet when it reaches its destination. Each shipment contains all the parts that are needed to put two basketball goals together, complete with backboards, hoops, and nets, without taking up any extra space in the shipment or displacing necessary supplies.

PlayPallets International also has a skate box design that comes complete with four skateboards and that turns into eight full feet of skating fun. The soccer goals playpallets come with two soccer goals, nets, hardware, and boundary markers. There is a ton of potential with these pallets that will provide a designated play space for children in refugee camps.

Everything is already in place for these innovative pallets to be inserted into the supply chain and start reaching children in refugee camps around the world. These self-contained playpallets are a simple idea that can profoundly affect children in refugee camps around the globe.

The PlayPallet solution ensures that children in refugee camps can have something that remotely looks like childhood, and they get to participate in valuable playtime. The company has other designs in the works as well. Currently, the research and development department at PlayPallet International is looking at ways to create field hockey playpallets, cricket, and table tennis.

The PlayPallets are constructed of wood like most standard pallets, which means they are environmentally friendly, easy to repair, and the playpallet can be put together quickly and easily. Every part of the pallet is upcycled to create the sports equipment. Nothing goes to waste, and nothing takes up valuable shipping space.

Why PlayPallets Work

The refugee crisis around the world unfortunately only keeps growing. That means more people will need help, and more supplies will need to be shipped to provide that help. You may be wondering, “why not send a separate shipment of store-bought sports equipment?”. The biggest reason is the cost. Most international organizations focused on helping refugees work on a shoestring budget. Spending money on store-bought sports equipment has to be a very low priority, especially when there is a need for food, medication, and other supplies.

Additionally, shipping costs are expensive. Paying to ship an entire container of sports equipment to every camp around the world would wipe out budgets quickly. By incorporating sports equipment into something that is already being used in the supply chain, the cost can be reigned in and make getting sports equipment to children in refugee camps cost-effective.

You may also be thinking, “do you really need a formal goal to play soccer?” and admittedly, you do not. But PlayPallets create a feeling of stability. You can play soccer with a ball and a couple of sticks outlining the goal, but with the right equipment, you feel a little more “normal.” Leagues can be created within the camp to provide the kids with direction and purpose when they have the right equipment.

PlayPallets are the perfect solution to help kids experience some of the joys of childhood while being stuck in a refugee camp with limited resources. Ultimately, the real question is, “why not?”. If there is a solution that will meet the simple need to play to forget about life for a while for these kids, which does not take anything away or require sacrificing other necessities, why not choose PlayPallets for the supply chain?

How Can You Help?

Of course, it is important to ensure that children in refugee camps get medical care, oral care, food, clothing, and education, but it is also important that they can play. PlayPallets International helps kids to have some normalcy in their life.

There are ways that you can further this movement of bringing cheer to children in refugee camps including:

  • Donate. A donation of any amount is always appreciated.
  • Become a corporate sponsor. You can raise your own brand’s awareness by working with PlayPallets International as a corporate sponsor.
  • Spread the word. Use your social media accounts to spread the word about PlayPallets International and the work they are doing.

If you know of any organizations focused on refugee relief, consider connecting them with this great opportunity to provide the kids with sports equipment. This equipment can be a great way to ease children into life at the camp.

Some of the Most Profound Differences Are Not Made By Grand Gestures

It would be a perfect world if no child was run out of their home by war, famine, or other risks to their life and limb, but it is not. It would be ideal if we could donate millions of dollars to the problem. Grand gestures make a big difference, but sometimes the little gestures can have a tremendous impact.

PlayPallets are not a grand gesture, they will not fix the refugee problem, but they are a small gesture that can really affect a child’s life profoundly and bring some joy to a very bleak situation. Children in refugee camps do not have a lot to look forward to. Going outside to play basketball, soccer, or ride around on a skateboard for a little while can be the saving grace for that child. Consider helping to spread the word about PlayPallets International and donate if you can.

What You Should Know About Habitat for Humanity

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Most people have heard the name “Habitat for Humanity” before. It is a pretty common name in our society. But a lot of people may wonder what they do, and what Habitat for Humanity projects are. Well, they are a fantastic organization, and one definitely worth learning about.

The world we live in can seem pretty daunting and scary right now. Many people don’t have access to a home, can’t afford to own one, or may be at risk of losing their home. For all of these people, life can be very difficult. Not having shelter is devastating— most people consider it to be an essential part of a human’s survival. This is why Habitat for Humanity projects strive to make sure that everyone has access to a home.

Habitat for Humanity, also known as Habitat, is an organization that helps families in need to attain homeownership in a way that helps them get back on their feet and take an active role in their future. Operating in every single U.S. state and countries all over the globe, Habitat does a lot of good work providing people with homes.

So it might be worth taking some time to learn about Habitat; who they are, what Habitat for Humanity projects are, and how you can help out.

Who they are

Habitat for Humanity is a Christian organization that was founded in 1976 by couple Millard and Linda Fuller. Since then, they have worked to provide houses to families in need without allowing proselytizing.

Proselytizing is, in basic terms, persuading someone else to join your religion. If a doctor only offered to care for a patient if they converted to Judaism, that would be proselytizing. And Habitat strives to ensure that that never occurs. They do not practice it themselves, and they don’t allow their partners to do so either.

Though Habitat is a Christian organization, it is not their goal to force others to join their beliefs. Instead, they want to spread the love and joy of their God by helping out in the way that they can. Habitat for Humanity projects are open to all, regardless of race or religion.

Habitat builds homes for families in every state in the US, and many countries abroad. They work with their staff, local groups, volunteers, and the families to build homes that recipients can then pay off at an affordable rate.

And Habitat doesn’t just build new homes. They also do home remodeling and renovations. But when it comes to Habitat for Humanity projects, the basics are this: they provide people in need with a place to live and feel safe and at home.

What they do

As you now know, Habitat provides homes for people and families in need. But what they do is much deeper than that. They provide opportunities for thousands of people to get back on their feet, give back to their community, and even help out in other parts of the world.

Some people may be wondering exactly how Habitat provides help, and who qualifies for Habitat for Humanity projects. So it’s something worth taking a look at.

The process starts with an application. This application can be found online or at a local Habitat office. Anyone in need of a home can apply, regardless of their race or religion.

Applications are then reviewed, and applicants selected based on three criteria: need, willingness to work with Habitat, and ability to pay off the mortgage in the future.

But if the mortgage part scares you, don’t give up just yet. Yes, Habitat houses do have a mortgage. But this mortgage is designed to fit your needs so that you can pay it off in a way that is affordable to you. So if you need a home but can’t afford to buy one, it doesn’t hurt to apply.

Applicants don’t just get new homes, though. They are also given financial education to help them manage their money in the future, and get back on track to becoming a homeowner. Habitat can teach people how to do tax research, manage their money, pay off a mortgage, and more. Every step of the program is designed to help the applicant in whatever way possible.

And again, selection for Habitat for Humanity projects is not based on race or religion. Habitat does not support proselytizing, and they are happy to help folks of all backgrounds and needs.

Once all of this has been completed, there comes the most fun and difficult task: building the home! Many people don’t understand how this process works, but it isn’t all that complicated.

Habitat works with a variety of sources to build their homes. First, they have their own staff and long-term volunteers that can help out. They also pull volunteers from local groups or even the neighborhood who wish to help out. And, previous Habitat families can help out as well.

Most importantly, there is the recipient. Habitat for Humanity projects are always assisted by the person receiving them. This means that the person in need can help build or renovate their own home!

This is a process that Habitat refers to as “sweat equity.” It is a way for the recipient to help pay for what Habitat is doing for them, and to take an active role in their future. It can also teach them valuable new skills, such as how to do window installations.

And of course, with Habitat’s extensive network of volunteers and resources, they can cover every aspect of building a home. From roof installation services to siding services, Habitat can find someone to do every job needed.

The process of building for Habitat for Humanity projects takes a whole village— and that is the whole idea. Habitat emphasizes the idea that we must all come together as a community to help each other and to help end the problem of homelessness. In some cases, they may even reach out to local businesses offering siding services.

After the project is complete, Habitat families have a new home that they can live in, a new place to start their lives from, and a plan to affordably pay off that home. Plus, they may have a new skill set that includes things like roof repair services and plumbing maintenance.

And, perhaps most influential, Habitat families now have access to a network of people that they can volunteer with in the future. If they are able to, they can help someone else get the same opportunity they did.

It’s the idea of the butterfly effect: doing a good deed for one person, or family, leads to a ripple effect of more and more good deeds. That is how Habitat has grown so much over the years. Every house they build not only means someone has a home, but there are more people willing and able to help solve this problem.


Habitat for Humanity projects don’t just include home building and renovations. They also provide education about the problem of housing, and what can be done to help solve it.

Habitat Learns is an online education portal run by Habitat for Humanity to help with just this. Much of it is free to anyone who is interested.

This program doesn’t just teach people about window cleaning and architectural metalwork. It focuses on educating people about housing problems around the world, how many people don’t have homes, and the causes of the issue.

Habitat Learns also educates interested people on what can be done to solve this issue. It has all sorts of solutions, from ways you can help from your home to volunteering opportunities all around the globe. Habitat is dedicated to ending the problem of homelessness, and part of this means educating as many people as possible about the problem.

Of course, the best way to help solve the issue of lack of housing is to take an active role. This can range from fixing a home air conditioner to getting involved in your local community.This is where working with Habitat for Humanity comes in.

Working with Habitat

Habitat for Humanity projects wouldn’t be possible without all of the volunteers that help make them happen. If you really want to help solve this issue, working with Habitat may be the best way to do so. And luckily, they have a lot of opportunities for you to give back.

Habitat does offer full-time careers, so if you have the time and want to put in the dedication, you can work with them all the time. Habitat jobs carry many benefits for workers, not to mention the non-financial pros.

Those who work for Habitat can have opportunities to travel all over the world. They can make helping others their full-time job. And, most importantly, they can do as much as they can to give back.

Of course, some people don’t want to make this a full-time gig, or aren’t able to. For that, Habitat has volunteer opportunities to fit the needs of anyone who truly wants to give back. You can volunteer in your area or anywhere around the world to help with Habitat for Humanity projects.

Volunteers don’t just have to help with building, either. Yes, they could be home builders or asphalt contractors. But they can also help shop, find materials, organize workers, or do other tasks that are necessary for a Habitat project to be finished. Whatever your availability and skillset, Habitat has a way for you to help.

There are also multiple Habitat for Humanity projects that work with specific groups of people. For example, they have youth programs, where young people can get involved, give back to their community, and receive housing.

Habitat also has a Veterans Build program. This is a program designed specifically to build homes for veterans and their families in need. This group of people can already have tough lives, and Habitat strives to ensure that they have a shelter to stay in. And, these programs can help veterans find jobs or volunteer opportunities that work for them.

Then there is Women Build, which has the same idea but for women. It focuses on helping women in need, and on providing opportunities to women. It is a chance for women to take an active role in their futures, give back to their community, and truly empower themselves by helping both themselves and others.

Lastly, for those who simply aren’t able to volunteer or want to give back differently, Habitat will always accept donations. An average home renovation costs around $15,000, according to data from Houzz. And home building costs even more. So they can always use help with funding their projects.

Donating to Habitat is a great way for you to support their efforts if you aren’t able to, or don’t want to, put in time and manual labor. As Habitat themself says, “you can help a family help themselves.” And, you can donate on a regular basis or just once. Either way, you know that your donation is helping to provide a home to someone in need, and giving dozens of others opportunities to give back.

A habitat for us all

Hopefully, there will come a day when Habitat for Humanity projects are no longer needed, and no person has to worry about having a safe home to live in. But until that day, Habitat’s work remains vital.

This world can sometimes seem cruel, and this year has been worse than many others, thanks to the pandemic. But even through all of that, Habitat has continued to provide homes to those in need, and opportunities for others — from politicians to asphalt contractors — to get involved.

So, in summary, Habitat for Humanity provides homes to those in need. It lets these people take an active role in building their homes and shaping their future. It provides volunteer and work opportunities to thousands of people. And it works in every U.S. state, and in countries all over the globe, to help end the issue of homelessness.

If you want to give back, Habitat gives you many ways to do so. You can check out Habitat Learns, which will help educate you about the issue. You can volunteer with them to help build homes. Or, you can work for them full-time, or just donate money. Whatever you choose, you know that your efforts are helping to provide housing to people in need and to get more people involved in solving this issue. And most importantly, you are spreading some positivity in this increasingly negative world.

A Beginner’s Guide to Getting Your Start-Up Off the Ground

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We aren’t going to split hairs: getting a start-up off the ground is tough. Each year, thousands of people in the U.S. attempt to launch their new business start-up, yet the engines never even ignite. Why is starting a business so hard?

There are a few theories about why many start-ups fail. Some believe this is simply due to the fact that many entrepreneurs lack the business education required to make decisions that can lead to success. However, others simply blame a lack of planning or trying to break into an over-saturated market. No matter which school of thought you follow, it is broadly accepted that thorough planning can make the difference between success and failure.

Today, we are going to look at the formula to successful startups. How to plan properly and make the decisions necessary to create a sustainable business.

Fine Tuning Your Ideas

We know that you likely have at least one business idea floating around in your head, but there is some intricate tweaking you should do before making any major decisions.

new business start-up

First and foremost, research similar businesses in your market area. This can help you determine two things:

  1. How much competition you have
  2. What similar businesses are doing right

Assess your competition. What can your business bring that theirs doesn’t? How are you going to stand out?

If instead of a new business start-up you are interested in a franchise, you should focus your preliminary planning on finding a great location with a lucrative market. For example: you don’t want to franchise a beauty supply shop in a community of predominately elderly men.

Determining Budget and Other Financial Factors

This planning step is pretty straightforward – how much money do you need to get your new business start-up going? The difficulty comes with trying to estimate all the financial nuances that go into a business.

To begin, consider the basics you will need.


Are you going to be operating out of a brick and mortar location? You should consider the additional costs that come with that. You might need shelves, signs, air conditioned storage units, appliances, registers, etc. Even if you are working out of your garage, there will be a basic set of equipment you will need that should be appropriately accounted for.

There are ways to save money on supplies. For example, many companies will need to equip their office with inkjet printers and printer products. You might be tempted to look up these costs from your local supply shop and move on. However, there are many companies that can offer you discounts based on setting up repeat shipment or ordering multiple supplies at once. Try to take advantage of these cost-saving benefits to help lower your overall financial need.

You also need to calculate the lease costs, utility estimates, insurance, and any other fees tied up in your selected location. You can find estimates for these amounts through multiple avenues. Average utilities can be calculated online, insurance can be estimated by a business insurance agent, and the landlord of your selected property should be able to give you numbers on everything else.

Creating a Strong Business Plan

Armed with the knowledge of your market, goals, and financial needs, you can begin crafting a strong and effective business plan. This is essentially a portfolio for your business that can help you land investors and business loans.

new business start-up

Your business plan will tell people what your business does, who you are selling to, why the business will be successful, and everything else they might want to know before putting their own money on the line for you. If you need more insight to buff out your business plan you can conduct market research to help you understand your customers, what they want, and how you can help them.

To build your business plan you can follow this basic outline, or go with a more intricate document that works better for you:

  1. Executive Summary
  2. Projected Market Effect
  3. Market Analysis
  4. Execution/Logistics
  5. Employees and Management Summary
  6. Financial Plan

Researching Laws and Regulations

Depending on the industry of your new business start-up, there will be plenty of laws and regulations to follow. Many, if not all, can be located through the website of your local government. The best method for keeping all these legal boxes checked is to keep a business lawyer on retainer. There are a few different types of lawyers, but who you need will depend on your business and goals.

General Business Lawyer

General business lawyers can help your new business start-up by providing advice on a wide range of business scenarios. They are great for getting answers to any questions you may have but don’t always have the niche expertise you might need for certain situations.

Employment and Labor lawyer

If your new business start-up will have employees, an employment lawyer can be a great asset. They can help you navigate laws regarding worker’s compensation, minimum wages, benefits, and employee rights.

MandA Lawyers

Mergers and acquisition lawyers might not be an immediate need for your new business start-up, but can help you with major business decisions down the line. They are great for keeping you from entering into mergers that do not benefit your business.

Tax Lawyers

Tax laws can get confusing and missing payments detrimental on your new business start-up, so having a lawyer that specializes in these laws can save you more than a few headaches.

Intellectual Property lawyer

new business start-up

When you begin to create products you will need to look into product design service companies. They will help take your dreams and visions and turn them into tangible, saleable products. However, before you make the leap into manufacturing your products, you want to be certain you aren’t crossing any intellectual property lines. These lawyers can keep you from wasting tens of thousands of dollars on products you cannot legally sell due to copyright infringement or other issues.

Mediation Lawyers

If you find yourself in a situation where you need to settle disagreements with employees, clients, or others you may find yourself speaking to a mediation attorneys. This is a specifically trained, unbiased individual who can help resolve arguments fairly with both parties’ best interest in mind.

Registering Your Business

Registering your business isn’t as complicated as you may think. In fact, in many cases, the process can be entirely online and for minimal fees.

To begin, decide the functional structure of your company. Options include sole proprietorship, C-corp, partnership, and LLC. Determining which structure you fall within can get a bit tricky, so don’t be afraid to reach out to a professional in business corporate law for advice. However, if you have no partners or shareholding investors, chances are your new business start-up is considered a sole proprietorship.

Registering Your Name

If you are a sole proprietorship you may need to register your name as a DBA or “doing business as” name. LLCs and other structures often register names with the state and the federal government to differentiate among sections or entities within a major business structure. No matter why you need to register business names, you can do so online through your state government’s website. These sites also let you search your business name to check for availability.

Register with IRS

You must register with the IRS to obtain an EIN or employer identification number. This is the identifying number for your business much like a social security number identifies an individual. You must have one to pay your taxes and qualify for business tax benefits.

Apply for Licenses/ Permits

Some businesses require specific commendations to remain open. This could be a liquor license for a bar or a sales permit for a clothing shop. Contact your local government for information on the specific licenses your business requires.

Creating a Powerful Team

your new business start-up is only as strong as the team you build to operate it. You can find employees through a staffing agency or you can post openings and choose employees through personal interviews and vetting procedures. The benefit of a staffing agency is the employees are trained in locating qualified personnel and save you hours of preliminary interviews. However, you may prefer a more hands-on approach.

The most important factor in staff is that you can trust them, they trust you, and you are all fully invested in the success of the business.

Protecting Your Business With Modern Tech

Small businesses are highly susceptible to attacks both cyber and in real life. Many criminals find small businesses to be easy targets because they assume they aren’t using high tech security. To keep your new business start-up safe, it is important to implement as many safeguards as you can.

Your location should be installed with security cameras from reputable companies. Off-brand cameras can often be hacked or remotely disabled. You can also consider installing an alarm system or a full security setup from a company that will monitor your property for you.

On the cyber front, you should maintain safety features that protect you and your clients. SSL encryption is vital for any information passed between you and your customers. This keeps prying eyes off their personal details and financial info. Additionally, passwords and security features for your hardware should be consistently updated and monitored. The easiest way to do this is through IT hardware inventory management software which gives you a concise look at your hardware and lets you make security changes easily.

new business start-up

Contract-Based Staffing

There are certain jobs you will need to be performed that are on a sporadic basis. You could hire a full-time employee, but if they aren’t being constantly utilized, you are throwing away money on their salary.

Many small businesses find success through using contract employees for these positions. One example of a contract employee that can benefit your business is a consulting engineer. You can gain incredible insight on your company or products structure and functionality without the high cost of hiring an engineer as a full-time employee. This can make a difference of hundreds of thousands of dollars over the life of your business.

Vetting Your Vendors

Hiring vendors can be a stressful part of business ownership. While it might feel costly to contract with vendors for certain aspects of your business, you may find yourself saving money over time.

One example is delivery services. You can consider the route of a cargo van rental or purchase to move items yourself, but you also have to account for paying an employee to drive the van, the insurance involved having a courier on staff, and being solely responsible for the cost of goods in the van. If you use a delivery service they often cover the insurance for the driver, vehicle, and products being delivered. This alone can save you money even if you are paying a monthly fee to the vendor.

The most important aspect of deciding on vendors is reaching out to their other clients to determine how honest they are, how well they communicate, and if they have a history of hiking prices. A little research now can save you a lot of stress down the road.

Focusing on Marketing

Marketing is important for the growth of your new business start-up. Many businesses use pay-per-click (PPC) advertising because it is one of the most cost-effective ways to market. This involves setting a budget for your advertising campaign that you cannot surpass. Then, the advertising platform will charge from your budget every time someone clicks your ad. When your budget is maxed out, they remove your advertisement.

This is great for start-up businesses because you can budget as much or as little as you’d like and often these ads can be built without professional help through companies like Google, Instagram, and Facebook.

Set Yourself Up For Growth

Sustainability as a business is dependent almost exclusively on flexibility and growing with your market. As times change the demand for your specific product or service may begin to dwindle. You can take these changes as a sign of the end and give up, or you can use your ingenuity to evolve.

Consistent market analysis and maintaining your personal education in your industry are vital for keeping up with current demands. After all, you have committed into getting your start-up launched, it is worth the effort to keep the dream alive.

It might be difficult, but those who succeed in creating their own business all have one thing in common – they never give up.