Internet marketing has taken the world by storm in recent years. You cannot open any website or search engine without seeing some type of advertising or marketing strategy greeting you. This is because of the increase in accessibility to the internet with smartphones and mobile devices; more people are conducting their daily tasks, and purchasing what they need online with these devices. To compete with the millions of companies out there vying for consumer attention, you have to develop the best internet marketing strategies possible to attract potential customers, and sustain your existing clientele.
There are a few ways to do this. One internet marketing strategy is to hire top web design experts to create the optimal site that users will want to visit, and come back to frequently. Responsive web design (RWD) has been popular in the last few years because it focuses on simplifying a site’s layout, and fosters an optimal viewing experience for a user. RWD builds website designs that promote easy navigation in and around a site, and minimizes the need to scroll and pan. It also translates well to mobile devices, which is helpful because users typically do not like to wait more than a few seconds for a site to load. Also, website designs that have complicated graphics and interfaces are less likely to hold a user’s attention for a long period of time.
Another strategy involves using social media. Millions of people around the world have social media accounts on sites like Twitter and LinkedIn. Facebook might have the most users, as it was one of the first of the many social media outlets in the market today. The number of marketers that say Facebook is important to their business and marketing strategies has grown by 83%, and this has happened in the last two years alone. Furthermore, more than 40% of B2B companies have gained customers via Facebook.
But internet marketing experts still tend of focus on search engines and email, because they remain the top internet activities for the majority of people. Search engine optimization (SEO) has been instrumental in raising search engine rankings, and making a company’s website more visible to users. SEO has also had the biggest impact on lead generation goals for 41% of B2C marketers.
These are only a few of the strategies you can utilize to market your company, but they have proven successful for many businesses. You can consult with experts to consider different website designs that will suit your company’s style. By creating social media accounts you can remain connected to the general public, and if you invest in SEO, you raise your chances of having a greater web presence. A combination of these three marketing strategies is sure to keep you competitive. More on this topic.