If you are trying to build your brand by redefining yourself as an SEO reseller, it is important that you know that the changes you make will be reflected much greater behind the scenes than they will to your customers thanks to white label SEO. The truth is that if you were creating your internet marketing services in house but have now moved to outsource seo instead, being able to purchase white label SEO will allow you to front to your customers that no changes internally have been made. Even if the white label SEO you get allows you to ultimately start offering better services or even new services that you never had before, you will find that to your customers, it will just appear as if your restructuring allowed you to start providing some new things.
The reason why white label SEO is so subtle to your customers, but so drastic internally is because you will be purchasing services from a private label SEO company that will come stripped of any kind of branding material. This means that after SEO outsourcing commences, the raw services you get back will simply be the meat of what you will offer to your customers at retail price. However you design to dress and label your white label SEO packages is entirely up to you, but the end result will always be your name on the bill.
The reason that it is so crucial for your SEO reseller plans to be white labeled is because if your affiliates were allowed to put their name to everything they do, there would be nothing to stop them from stealing your customers. White labeling keeps all parties in check. This way, you serve as the middleman behind the scenes and the provider to your customers.
Of course, there is something in this sort of relationship for your private label affiliates as well. They will be spending a lot less on their own marketing campaigns because resellers like you will be spoon feeding them lots of business. The better the SEO they create is, the more you will come back to them with and this gives them just as much incentive to create as it does for you to sell.
Overall, your relationship with your affiliates will define your success. So will the use of white label services. In doing so, you will impress your customers and make a lot of money in the process.