Many businesses are considering a web design or updates as part of their marketing plan. So how do you decide if you want web design outsourcing services from those that resell websites or do it in house? Obviously, one of the biggest questions will be the overall cost of web design outsourcing versus keeping it within the company. So here is a look at some of the things you should look at when considering web design outsourcing.
Look at your employees and their skills. Do you actually have people on board that can handle this type of project? You may be running a construction company and most of your employees will not have web design skills. You will also need to find a marketing leader who understands web strategy. Web design outsourcing companies are usually well versed on web strategy.
One of the most important skills needed is graphic design proficiency. This means more than just being able to take a word document and insert a few pictures. In addition, you will need a developer who can use the proper code to produce a clean, efficient site that can cross different platforms. Web design outsourcing companies always have graphic designers, as well as programmers on staff.
Copywriting skills are also essential when considering keeping web development in house rather than going through web design outsourcing. or website resellers. Copy has to be compelling and informational. This person also needs to know about keywords and SEO processes during the writing phases.
You may think that you can find all of these skills in a single person who may be employed by your company. Unfortunately, it is highly unlikely. Most web design outsourcing companies or website builder reseller companies have entire divisions that are skilled in these different aspects of creating a successful website. Sure, you may have someone who is a skilled writer, but cannot create graphics. Or you have a graphics person who does not know the first thing about writing website code.
Web design outsourcing may be the perfect solution for companies that do not have the essential personnel that can be brought together to create a web design team.