Now more than ever, the internet represents a huge market for businesses looking to grow their revenue stream. As of the end of 2012, 34.3% of the world, over 2 billion people, was using the internet, according to Internet World Stats. A large portion of time spent on the web is spent searching for products and services, comparing their prices to brick-and-mortar stores, and making purchases.
If companies are not doing all they can to implement search engine optimization SEO, then they are effectively hamstringing themselves. A reputable web designers company and search engine optimisation company can be the difference between a business reaping economic benefits from their website and one that is simply spinning its wheels for poor web design and marketing.
eCommerce Revenue Continues to Grow
In 2012, global eCommerce revenue surpassed $1 trillion for the first time, according to eMarketer. That is not terribly surprising when the growth of overall web use in the U.S. and around the world is considered. 56% of internet users have used the web to purchase more than one item from their favorite brands. Lacking effective search engine optimization services, such as those offered by a web designers company, is the surest way to miss out on growing eCommerce.
Mobile Users Need to Be Considered
As of 2012, there were 242.6 million people using their mobile devices to shop. That same year saw iPad users swell to 41.9 million globally. This clearly demonstrates how important the mobile market has become. These numbers are set to increase over the next decade with over 80% of U.S. mobile users expected to be accessing the internet via a smartphone by 2020, according to ABC News. If companies lack a business web design that makes it easy for users to visit their sites and buy from them, they will fail.
Common Problems for Mobile Users
The best web designers company knows how to address a wide variety of problems that mobile users have with websites not optimized for mobile use. Consider, 61% of mobile web surfers will not return to a site if it takes too long to load or is difficult to navigate through. Indeed, according to ABC News, most mobile users will wait no longer than 5 seconds for a page to load before moving onto another.
Oftentimes, the problem can be found in the language less experienced web design companies use. Flash, for example, is well known for causing problems on mobile platforms. However, a reputable web designers company knows to use a variety of languages, like HTML5, CSS, and others, to craft the best mobile experience possible. In fact, 46% of web design services now utilize HTML5, despite earlier opposition, because it is so useful for mobile optimization.
As can be seen, mobile optimization is the future of marketing success on the web. Companies refusing to take note of this fact and put it to use will be left behind in the world of eCommerce. A web designers company can help businesses optimize their mobile campaigns and so much more. Research more like this.
