One out of every five Facebook users has purchased a product after seeing an ad on Facebook or by reading a friend’s comment about it. Almost 40% of people with smartphones use their devices to compare prices while shopping in a brick-and-mortar store. And even though over $6.3 billion was spent on advertising in 2011, over 75% of searchers still favor organic search results over paid listings.
Individually, any one of those facts is impressive. Taken as a whole, they point to the use of social media and new SEO techniques as a massive online marketing trend that will define the way we do business now and in the future.
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