If you have created a groundbreaking new product or service, the benefits of what you are offering probably seem obvious to you. But would those benefits be so apparent to someone who had not spent long hours thinking about and developing that product or service? Unless they take steps to help people understand the new offering, such as, for example, creating an Epipheo style video to explain it, one of the problems that developers of truly innovative products and services face is that their potential customers may fail to grasp the importance and value of what they are being offered. Unfortunately, this can mean that they may reject an offering of excellent quality in favor of something that may be less suitable but more familiar.

Web site owners who are involved in promoting something that is innovative and is not yet fully understood by a wide audience may find an Epipheo style video a useful means of conveying their message effectively. An Epipheo style video seeks to change the way its viewers think by giving them an epiphany, or aha moment, when a hitherto complex concept is made clear to them. If they are interested in finding out what an Epipheo style video can do for their product or service, web site owners could contact a production company with experience and expertise in creating Epipheo style videos to discuss what is needed.

An Epipheo style video will set out the current situation before it goes on to present the epiphany and explain the role of the new product or service. It will also deliver a call to action which prompts viewers to react to the video in a certain way. This generally requires a video of one and a half to two minutes in length in order to convey the message. Once the web site has its video, it will need to make sure it reaches as many viewers as possible in order to generate widespread awareness of the new product or service and to generate as much web site traffic as possible. The web site owner may wish to contract a social networking professional to launch the Epipheo style video as, however good the video is, it may not create the desired level of awareness unless it is seen by as many people as possible.