Is Pay Per Click Management Right for Your Business?
Most people today have retired their yellow pages, and go straight to the internet for all of their needs. When seeking out a product or service, 93% of people begin online with a search engine. In order to gain clients, it is imperative to create a strong internet presence, especially with a high search engine ranking.
Many small businesses think they can adequately manage their own online search engine optimization, but the reality is that most do not see as great a return. People fall into the trap of paying to become a sponsored site on these search engines. However, 80% of potential customers searching online claim that they rarely or never click on the sponsored links. Companies that purchase these sponsored spots are almost paying to be overlooked by internet users.
Most businesses that receive great returns on investment are seeking out SEO companies and pay per click management. In 1998, the pay per click management model was brought about by Goto.com. now known as Overture. Since then, pay per click management service has become a popular form of internet marketing. The benefit of using this type of advertising is that you will only pay your search engine an agreed upon amount when a client clicks on your advertisement link. You can even have a set out a budget, and when your clicks have depleted your budget they will simply stop posting your ads.
However, these adds at the top and side of your search results are not getting as much attention as organic results. With Google being the most commonly used search engine, we find that their users almost always find what they are looking for on the fist search engine results page. Out of the people conducting Google searches, 18% of organic clicks go to the #1 position, 10% of organic clicks go to the #2 position, and 7% of organic clicks go to the #3 position. This means that if your website is not seen in the non sponsored result on the first page, it is probably not being seen at all.
Being visible on these prime results pages can be accomplished by hiring an SEO company. Often times, these SEO consultants will improve more than just your rank. Ask them about what they offer as far as a social media management package and an email marketing campaign. According to 57% of marketers, SEO makes the biggest impact on their lead generation goals. With a few calls for estimates, you will be sure your Seo return on investment is beyond what you expected. Research SEO, and begin growing your business the right way today.